Mistakes to Avoid When Building a Sportsbook

A sportsbook is a service that accepts wagers on sporting events. Its goal is to balance bettors on both sides of a game, offering odds that closely reflect the true expected probability of a team or individual winning a particular event. This is achieved by using point-spreads and moneyline odds. In the United States, sportsbooks were first legalized in 2018 and can be found in more than 20 states.

Many bettors are biased towards taking favorites and jumping on the bandwagon of perennial winners. This creates a bias that can be exploited by sportsbooks to shade their lines. For example, if the Lions are playing the Bears, the book may change its line to discourage Detroit backers by making the spread more difficult to cover.

Another factor that can affect a sportsbook’s profit margin is the ability to read a game’s flow and adjust its lines accordingly. For example, if the game is close and there are multiple timeouts in the fourth quarter, it can be challenging for a book to accurately account for each situation. This can result in a variance in the odds that are posted, which is an opportunity for sharp bettors to make profitable bets.

Another mistake that can be made when building a sportsbook is failing to include customization options in your product. This is a huge mistake that can turn off potential customers, as they will not be able to find the gambling experience that is right for them.